Product design · Design systems · Nevada

Design that serves everyone.

Ten years shaping products and the systems behind them, across consumer health, fintech, and U.S. Air Force programs. I raise the quality bar by leading through the work: setting creative direction, designing the experiences that matter most, and turning what works into systems a whole organization can build on.

Carah Gilmore smiling outdoors by a lake
Currently a principal product designer
Case studies ↓ Get in touch Résumé ↓

Case Studies

Selected work

Case Study 01 Let's Kill Ed

A consumer health app for families in eating disorder recovery. Every meal tracker on the market is designed for restriction. This one is designed for restoration. Creative direction, research, brand, UX, and UI led end to end, then built with Asa Gilmore using AI-assisted design-to-code. Currently in Android beta.

FBTTreatment model BetaAndroid FreeAlways
Consumer health Brand & visual design Mobile AI-assisted build
Case Study 02 Research is the foundation

All of the user research to date behind ARES, the Air Force's new AI-enabled readiness platform replacing six legacy systems for more than 149,000 Airmen. Eight research trips, CONUS and OCONUS, embedded with the warfighters who will use it. In August 2026 the Air Force awarded a $100M production agreement for ARES.

149K+Airmen 8Research trips 100+Warfighters $100MProduction award
Primary research Product definition Enterprise Defense
Case Study 03 Brand that earns trust

With Asa Gilmore, identity, web, catalogue, and photography systems for a fine art gallery and two auction houses. One visual language that holds across print, web, and the platforms each business runs on, for more than a decade.

3Houses 10+Years 98%Sell-through
Brand identity Visual systems Web Print & photography

Practice

What I do

01

Creative direction & craft

Setting the point of view for how a product should look, feel, and behave, then proving it in high-fidelity work. Typography, hierarchy, and composition held to a high bar, with WCAG 2.1 accessibility built in.

02

Design systems at scale

Turning strong ideas from hands-on product work into reusable patterns, components, and standards, then doing the slower work of adoption so quality improves across every team, not just one.

03

AI-assisted design

Structuring systems so tools like Claude and Figma produce on-system work by default, and using them to move from concept to working build faster without lowering the bar.

04

Product thinking & influence

Research that gives a team a clear point of view, opportunities spotted beyond the roadmap, and the storytelling that aligns product, engineering, and executives around where to go next.

About

Nevada

UX, product design, research

I've spent more than a decade turning user and market research into products people trust, across enterprise systems, fintech, consumer health, and venture-backed startups. Today I'm a product design lead at Kessel Run, the U.S. Air Force's software factory, working on the program management side as a contractor through Odyssey Systems Consulting. For the past four years I've led the user research behind ARES, a platform for more than 149,000 Airmen, and I give the program design guidance and direction.

Before that I co-founded Bitflection, a software studio serving federal, state, commercial, and fintech clients, and ran its brand identity and design strategy for six years. With my husband, Asa Gilmore, I work as a two-person design team: we built Let's Kill Ed for our own family, and we design brands for a gallery and two auction houses. I'm an Air Force veteran myself, which helps when your users wear the uniform.

Outside of work, I'm a certified trauma-informed yoga instructor, and Asa and I keep bees.

Current
Product Design Lead · Kessel Run, U.S. Air Force
Previously
BigBear.ai · Co-founder & Head of Design, Bitflection LLC
Studio
With Asa Gilmore · design.asagilmore.com
Certifications
IBM Enterprise Design Thinking Co-Creator · Google UX Design · Trauma-informed yoga
Service
U.S. Air Force veteran
Base
Reno, Nevada